Founded by Brendan Fowler and Cali Thornhill DeWitt, SOME WARE is a fashion label that epitomizes the duo’s history in music. In fact, SOME WARE actually began as a music label-slash-nightlife collective in Los Angeles and still acts as a music label, so its apparel is kind of, actually, merch. The two came together back in 2014, but a chance encounter with musical act Purity inspired the duo to start a record label - SOME WARE. The clothes were a filler in between musical releases, but an opportune one at that. “We started it to put out the Purity record, which was the record that was playing before the show, a year and a half ago, but it took so long to press the record that in the meantime we started doing all these clothes,” Fowler said to Highsnobiety, “And crazily enough, we could go fast with clothes.”
Brendan Fowler and Cali Thornhill DeWitt / Photo by Sam Massey (@samxmassey)
We are excited to unveil our latest project with Some Ware. The latest SS18 collection of graphic-heavy garment offerings will make its debut at its first ever pop up in Hong Kong. As a culmination of art, design, music and fashion, Some Ware has become more than an art project. The pop-up store will offer the latest apparel from Some Ware at The Box Sheung Wan from the 15th till the 20th of December.
Backstage SS18 / Photos by Arnaud Lafeuillade